Adidas said it might have to write off the remaining 300 million euros ($320 million) worth of Yeezy shoes left unsold after it cut ties with rapper Ye, formerly known as Kanye West. The company will decide in the coming weeks whether or not to do a third release of the shoes next year to generate more donations to groups fighting antisemitism.
The shoe and sports clothing company, which cut ties with Ye in October 2022 after he made antisemitic remarks online, has sold 750 million euros worth of the shoes in two stages earlier this year through Adidas smartphone apps and its website. Part of the profits went to groups like the Anti-Defamation League and the Philonise & Keeta Floyd Institute for Social Change, run by social justice advocate Philonise Floyd, the brother of George Floyd.
Though the title omits it, the article says they may “have to” write off the unsold merch, implying they can’t sell it, i.e. no one’s buying it. Not almost a billion euros worth, anyway.
Adding onto that, one can argue nobody is buying because of Kanye’s antisemitic statements. Basically, if you buy one, people might take that as you actually supporting antisemitism - even if you only got the shoes because you like them. Thus, the company finds them worthless because people have reasons to not buy the shoes.
if they are comfortable enough and cheap enough I would get a pair. just spruce it up with gliter, rainbows, and six sided stars