Donald Wildmon, the founder of the American Family Association, a conservative Christian advocacy group, has died, the organization announced Thursday.

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Wildmon founded the AFA, first known as the National Federation for Decency, in 1977 after working as a pastor for the United Methodist Church.

Since its inception, the conservative advocacy group has launched campaigns and boycotts to pressure corporations to avoid supporting causes the group opposed, such as LGBT anti-discrimination measures.