Dell’s Australia arm has been slapped with a $10 million AUD (about $6.49 million) fine for “making false and misleading representations on its website about discount prices for add-on computer monitors,” the Australian Competition & Consumer Commission (ACCC) announced today. The Australian regulator said the company sold 5,300 monitors this way.
They were fined $1,900 per monitor they sold (at a price of $990) this way.
So the fine was double the price.
That does not sound like pocket change to me.
What do you think would be a reasonable fine?
Dell’s 2022 revenue was $102 billion. $6.5 million is 0.006% of their overall revenue.
To put in perspective, were I to make $75,000 annual income, 0.006% of that would be equivalent to $4.50.
EDIT
Math is hard, yo.
They clearly meant the fine is such a small amount of money to the company that it won’t cause long term change in its practises.
What would be a reasonable fine to you?