Every time somebody makes this argument about protecting a trademark, it comes from a completely non-professional/armchair, most importantly flawed, understanding (usually by listening to too many overly confident people on Reddit) of how trademarks work. Usually we see it when Nintendo fan boys rush to the defense of Nintendo’s anti-consumer behavior. 

If I am wrong, go ahead and explain why this needs to happen. Because all I see throughout your comment is “if if if.”