They should use maybe 3/4ths of the amount of flavor they do. It’s overwhelming, and burns my tongue if I eat large amounts of them in one sitting.
That being said, I don’t eat junk food much anymore anyways. Prices are sky high, portions are pathetic, and it’s not like I wouldn’t be he healthier without it.
Got some tortilla chips at Costco years ago that were 1. Better chips than Doritos and 2. Seasoned less vigorously. I can’t remember the brand and I haven’t seen them since. Kind of a white whale for me.
Late July? Sounds like it.