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Lidl recalls Paw Patrol snacks after website on packaging displayed porn::Superstore giant Lidl recalled Paw Patrol snacks after a website listed on the packaging displayed explicit content unsuitable for children.
They don’t own the site. Per the article - the URL is no longer owned and the webhost just added random ad links to it in the case of false positives (which is very common) and porn ads bought the cheap space (which is also very common).
So they could have bought the site and taken care of it for minimal cost.
I assure you that the cost/benefit analysis of recalling the flawed packaging versus buying the site was done.
At least three different groups of people, and probably four, maybe five, were involved in this entire process and the recall is almost certainly the fastest and most financially-viable option considering the chain of custody of the packaging.