They give the example of “job” vs “occupation” but then talk about the headlines "Meghan and Harry are talking to Oprah. Here’s why they shouldn’t say too much” vs. “Are Meghan and Harry spilling royal tea to Oprah? Don’t bet on it.”
This doesn’t seem to fit the simple words narrative they just set up. To me, this is standard language vs. slang. The first one sounds like it may be objective and fact-based, and the second sounds like it was written by a gabby middle schooler.
I would likely not be interested in the content either way, but I would be far more likely to click on the drivel-free headline.
The one asks how to do something. The other gives 13 steps of instructions. The 14th step is “??? I don’t know. This is where I got stuck too in the same way as OP.”