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For me honestly 10 is early. It’s like I can get up at 10 but not enjoying it. 11 is for me what for most people is probably like 8am. Waking up before that is torture. I think it should be up to everyone individually to decide what’s early for them but I definitely disagree with the original comment that 10 am isn’t early by anyone’s definition.
McDonald’s and Starbucks are grassroots boycotts. On the BDS webpage they state that HP, Siemens, AXA and Puma are primary targets, as well as fruits & vegetables.
Regarding these boycott lists that exist in the internet they write
Google would obviously seem like a relevant target given this explanation and their current targets. At the same time, I can also only imagine that it would be more about pressurizing companies to move away from GCP and pressurizing Google to stop the collaboration with the occupation.