Finally something sensible from this guy. Last week it was all big auto lobby nonsense.

Gaming is the only reason I still bother to install windows on desktop PCs.

At least you get some of the profits on the platforms. On Reddit you just get karma.

To everyone who is saying they use adblock and haven’t seen this yet: YouTube probably rolled this out to a smaller percentage of users first. It allows them to understand how this change impacts user behaviour, e.g. how many users comply and disable their adblocker, how many more users close YouTube than usual etc. Most tech companies do this type of analysis before releasing a high impact change to all users.