It's a tricky question, but I hope you enjoy the answer.Written & Directed by James HoffmannCo-Producer: Daisy CollarileDirector of Photography: Ben Saffer -...
I think my favorite part was when he said “it just tastes like coffee and to say any different would be ridiculous and a bit pretentious” and then spent the next five minutes explaining why coffee is like music and then there was an interpretive dance number lol
I honestly couldn’t tell wether this was serious or some kind of satire and that’s what made it great 👍
That’s the beauty of James and what he represents for those of us in the deep coffee scene. It’s both.
Coffee is incredibly complex and nuanced. It’s got everything James talked about and then some it feels like. With that though, it’s easy to get lost in the pretentiousness of it rather than just enjoying it for its primary focus: to be coffee.
I think that makes a lot of sense though. I think if he only discussed the nuance and complexity that people would assume these differences would be huge, and suddenly their coffee would start emitting rays of holy light or something.
It’s very complex, and it does make a difference, but in the end it is what is considered fine tuning by a lot of people. And once you understand that, then you can let your mind zoom into those details and it will no longer be fine tuning.
I think my favorite part was when he said “it just tastes like coffee and to say any different would be ridiculous and a bit pretentious” and then spent the next five minutes explaining why coffee is like music and then there was an interpretive dance number lol
I honestly couldn’t tell wether this was serious or some kind of satire and that’s what made it great 👍
That’s the beauty of James and what he represents for those of us in the deep coffee scene. It’s both.
Coffee is incredibly complex and nuanced. It’s got everything James talked about and then some it feels like. With that though, it’s easy to get lost in the pretentiousness of it rather than just enjoying it for its primary focus: to be coffee.
I think that makes a lot of sense though. I think if he only discussed the nuance and complexity that people would assume these differences would be huge, and suddenly their coffee would start emitting rays of holy light or something.
It’s very complex, and it does make a difference, but in the end it is what is considered fine tuning by a lot of people. And once you understand that, then you can let your mind zoom into those details and it will no longer be fine tuning.